HTML Email marketing has the potential to deliver huge returns on investment. Two out of three consumers say they have made an online purchase because of a marketing email.
*Source: Litmus - The ROI of Email Marketing
As email marketing specialists, Tagpair can offer guidance on strategy and execution from the outset of your project. We can support you in creating an effective, customer focussed campaign. Most importantly, we will design and build a responsive, bulletproof email that looks good in any inbox.
There are plain text emails, and HTML emails. HTML allows for design elements and interactive content. This means you can add branding, colours, text formatting, and images to an HTML email. HTML email design allows you to create the brand awareness that you want from a marketing campaign.
Email marketing is a digital marketing channel that allows you to send various types of content to a list of subscribers via email. You can use it to generate leads, promote brand awareness, convert prospects into customers, and turn customers into repeat customers who advocate your product or services.
Welcome emails
Email newsletters
Lead nurturing emails
Promotional emails
Transactional emails
Re-engagement emails
Review request emails
Survey emails
Milestone emails
The average ROI for email marketing is 3600%*. That number is significantly higher for certain industries including retail, ecommerce, hospitality, and travel. But a campaign will only achieve its full potential if every aspect is executed properly.
*Source: Litmus – The ROI of Email Marketing
Set your marketing goals
Build your email list
Choose the type of campaigns you want to send
Create your first campaign
Measure the results
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