How comprehensive are your email brand guidelines? Do you even have any? Here at Tagpair, we often see brand guidelines that include email as a side note or an afterthought. It’s usually because they have been created by someone with limited experience of working with email.
It’s an age-old debate. Should you entrust a critical aspect of your email strategy to a WYSIWYG (What You See Is What You Get) drag and drop builder? Or should you ask a professional to take care of your email coding?
